Long live beer in brown bottles!

Teamsters Canada chose Upperkut to create and produce its latest campaign aimed at raising awareness about beer in brown bottles.

For Stéphane Lacroix, director of public relations for Teamsters Canada, a dialogue must be begun with the general public in Québec to raise awareness about the importance of making responsible choices when consuming beer.

“Brown beer bottles can be reutilized 17 times before being recycled. Contrary to aluminum cans, which too often end up in landfills, the brown bottle is a socially responsible and ecological container,” said Mr. Lacroix.

Mr. Lacroix indicated that the Teamsters chose Upperkut after a call for tenders because of the quality of the agency’s work, its proposed media strategy, its experience in public affairs and its knowledge of the union environment.

For Marc Desnoyers, director of client services at Upperkut, winning this latest mandate means that the agency has carved out an enviable position for itself among unions and other organizations wishing to have their voice heard in the public space. “Upperkut is an agency with a special expertise in public and social affairs. We’re proud to work together with clients who share our values of solidarity, social progress and environmental protection. Our objective is to allow organization that share these values to have access to communication strategies and creative product of the highest quality.

Quebecers can see and hear the campaign on the Web, on social media and on the radio during the holiday season.

Long live beer in brown bottles!